Archive for May, 2011

Things that go bump in the night.

Monday, May 30th, 2011

There can be many obstacles in your path when you are trying to strive for something.

Technological glitches, lack of resources, negativity, time constraints, competition, indifference… all of these will rear their head at some point or another. But as an individual, making plans to achieve those goals, nothing is more likely to sink your ship quicker than illness.

Now, I don’t want to dwell on serious matters, and thankfully my health is fine… but I recently had a dose of food-poisoning and, wow, that really knocked the stuffing out of me.

But, more importantly, something like that can knock the stuffing out of the endeavour that you are engaged in. I know only too well just how many hours I lost. How many planned activities that got got set back. And also, how quickly you realise that, when engaged in this type of enterprise, you really are the master of your own destiny. No-one else is going to write the words I need to write. No-one else is going to be able to perform the networking tasks I had planned. The very nature of art is that it is solely in the hands of the artist. The very nature of independent business is that it is in the hands of you, the independent business person.

It gave me pause for thought. I count myself lucky that the overall FaB enterprise is a collaborative one, so there were many things ongoing. But there were also many things that were solely my personal remit. And when I was sick… nothing was getting done. Even if I’d had WiFi in the bathroom, there was still nothing I was going to be doing except for feeling damn sorry for myself!

But it does highlight a genuine concern to anyone who is reliant upon themselves, and themselves alone, for their liveliehood. Without the safety net of a salary, or sickness benefit it is very easy to find a successful business model struggling… and not a lot that can be done about it.

So, what is the answer?

Don’t get sick… that would be a good place to start.

After that, I think the key to getting through temporary hiccups like this is planning and preparation. I also think a healthy dose of collaboration wouldn’t go amiss.

If, as a writer, I have a cache of material that can be used whilst ‘out of the game’ – then, that little bit of forethought will have saved me from panicking whilst I should have been concentrating on getting better.

And, as far as collaborating goes, that is the very essence of successful networking. Sharing responsibility for endeavour, not necessarily in a formal partnership, but as a way of covering yourself is surely a sensible approach to any business model.

We all need friends, whether in business or in life. And friends are the sort of people that you can rely on…again, both in business and in life. It isn’t such a touchy-feely concept as you might think. It is facing up to the reality of independence and is mutually beneficial.

So much of online enterprise is about the bottom dollar, and because it is an internet experience, it can be deeply depersonalised. But it doesn’t have to be. At FaB, any links to individuals that we may promote will be on the basis of their being a worthwhile relationship ongoing. Call it looking out for your Karma if you want. But life is a whole lot smoother if we consider looking out for others as well as ourselves… because we are all just one bad bowl of seafood from finding out the hard way just how solitary this life can be.



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Kindle Wireless Reading Device, Wi-Fi, Graphite, 6″ Display with New E Ink Pearl Technology

New challenges

Sunday, May 8th, 2011

Every time a new venture is undertaken, new challenges will arise. It is important to face these challenges head on to maximise the opportunities out there.

Publishing a book using the new electronic formats that are available (in our case, ‘Kindle’) can be straightforward. It took no more than half an hour to take a word document and place it as an e-book on a multinational retail sales platform. FANTASTIC!

But that was the easy bit.

What follows is where the real work starts.

If you are reading this post, on the FaB Writer Blog, then you are already aware of how we are now creating multiple information points that all link together. These include individual web pages, Twitter feeds, additional Blog pages and social networking links.

And these challenges will continue to expand. We will be pursuing an active SEO (search engine optimistion) program to raise the profile of all our interlinked projects. Not only do we use these methods to promote our own work, we also provide support articles and progress reports so that you can understand what it is that we are doing, and apply these methods to your own unique projects.

-There is a huge amount of information available on the internet. There are thousands of websites that promise you the world in terms of rewards for your new web venture.

Most of these sites are sales oriented or expect something from you in return. There’s nothing wrong with that at all. But it is easy to become confused by so many conflicting claims.

We are looking at this slightly differently.

Yes, there is something you can buy from us. A book.

Do you have to?

No… although it would be nice!

The book is not a sales book to make you millions, it is a piece of fiction purely for your personal enjoyment.

But our journey to take this product from an idea into a product and then into a web-based marketing and sales exercise is going to provide you with multiple information resources for you to follow – not just from us, but also linking you to online resources that we use and refer to.

We know that this journey will have highs and lows. That’s life!

But the journey will be an adventure… and we hope you enjoy it as much as we will.



A useful resource with a great style – check out Ana Hoffman on traffic generation

Kindle Wireless Reading Device, Wi-Fi, Graphite, 6″ Display with New E Ink Pearl Technology

Finer food for the sheer pleasure of it!

Sunday, May 1st, 2011

It’s not all work. Sometimes there has to be time to enjoy some of the finer things in life. And it doesn’t have to cost a fortune. I’m a great one for keeping my eye open for bargains. Tonights treat will be dinner, including a sparkling rose wine for under £10.

We’re going to have ‘Carrot and Rhubarb Soup’ to start – free to us as we grew what we needed.

The main course will be Seared Queen Scallops with Black Pudding dressed with Baby Leaves and a Smoked Garlic Foam (or ecume).

I don’t cook like this all the time, nor do I eat like this all the time either. But every now and then it’s important to give yourself a little reward. For me, food is a great way to achieve this. I get to both make the ‘reward’ and then share it with the ones I love.

As a writer it is easy to consider that all your creative juices have to be soaked up by the main event… i.e. writing. I think this is a mistake. I think being creative in any other activity can surely only be a good thing. A way of charging up the batteries. I know that if I am writing and finding myself struggling with a particular piece, I will often go and concentrate on something completely different for a while and let my subconscious tussle with the problems.

For me, cooking is something that will give me that break, but also allow me to practise a different creative pursuit that I very much enjoy (as my waistline will testify to!). The two activities are not in any way related, because I am not a food writer, but the disciplines and focus required can be very similar.

In any activity that we pursue, I think there are certain important attitudes to bring with us… I think we should always have to try to do things to the best of our abilities. But that allows us to do something quite averagely, but do it with the right mindset. I also think that we should allow ourselves to enjoy things as much as we possibly can. I know that a perfectly good distraction to a writing problem would be to go and dig a big, deep hole in the garden, but I don’t particularly enjoy digging so why would I. I do, however, enjoy cooking as a hobby, so as a distraction, it provides me with the perfect outlet.

So I’m going to go now and make a start on the smoked garlic reduaction for my ecume… wish me luck, because I’ve never done it before… but that’s half the fun, didn’t you know!



And if, like me you like cooking and food, check out